How To Manage Shipping Increases During The Festive Season

The UK Christmas period is a time of joy and celebration, but for businesses, it often brings the challenge of managing increased shipping demands, particularly for those dealing with consumer goods. As shoppers eagerly anticipate the arrival of gifts and goods, businesses must navigate the peak season efficiently to ensure smooth operations and maintain customer satisfaction. The consumer increase in demand for fast shipping runs through December and all the way to the end of January as goods small and large are purchased in the January sales.

As an established dedicated UK courier we are well aware of the challenges that companies face at this time of year to get products to customers efficiently and on time. In this mini guide, we’ll explore effective strategies for businesses to successfully manage holiday shipping peaks.


Plan Early and Strategically
  • Begin planning for the holiday season well in advance. Anticipate order volumes based on historical data and market trends.
  • Collaborate with suppliers and logistics partners like MKO Logistics to ensure an adequate supply of inventory and transportation resources.


Optimise Your Shipping Processes
  • Streamline your order fulfillment process to handle higher volumes. Consider implementing automation and technology solutions to improve efficiency.
  • Evaluate your current shipping methods and explore faster options, such as express shipping services, to meet customer expectations for timely deliveries.


Communication is Key
  • Set clear expectations with customers regarding order processing times, shipping delays, and cutoff dates for guaranteed delivery before the holidays.
  • Provide proactive communication through email updates, order tracking, and notifications to keep customers informed about the status of their shipments.


Expand Delivery Options
  • Offer multiple shipping options, including expedited and same-day delivery, to cater to customers with varying needs and preferences.
  • Partner with reliable and diverse courier services to expand your delivery network and provide flexibility during peak times. This is where experts like MKO Logistics are essential with their dedicated delivery service.


Staffing and Training
  • Hire seasonal staff or cross-train existing employees to manage increased order volumes.
  • Ensure that staff is well-versed in holiday shipping policies, customer service protocols, and handling potential challenges that may arise during the peak season.
Implement Contingency Plans
  • Prepare for unexpected events, such as extreme weather conditions or transportation disruptions, by having contingency plans in place.
  • Establish clear protocols for handling delays and communicating effectively with customers in case of unforeseen circumstances.
Utilise Technology for Tracking and Transparency
  • Implement advanced tracking systems to provide real-time visibility into the shipping process.
  • Leverage technology to offer customers the ability to track their orders, receive notifications, and easily resolve any issues that may arise during transit.
Customer Service Excellence:
  • Enhance customer service during the holiday season by extending support hours and ensuring that customer inquiries are addressed promptly.
  • Offer proactive solutions for potential issues, such as delayed deliveries, and provide exceptional customer service to turn challenges into positive experiences.

Effectively managing festive season shipping peaks is essential for businesses to thrive during the holiday period. This extends into January when the sales start and this can often be an even more demanding period when shoppers hit the sales both in stores and online.

By planning ahead, optimising processes, and prioritising communication and customer service, businesses can navigate the challenges of increased shipping demands while ensuring a positive and seamless experience for their customers. Implementing these strategies will not only enhance operational efficiency but also contribute to long-term customer loyalty and satisfaction.

It is never too late to get in contact with MKO Logistics for urgent delivery requirements. Use our online courier quote form or call us direct on 01223 944074